The Recipe of Success for Customer Focus

Eight ingredients to develop and market products and services that your customers will love.

The claim that the customer is at the centre of the company's attention isn't new. Since the 1970s, companies have been referring to "King Customer" year after year in nearly all their annual reports.

However, since the Internet came on to the scene, customers are facing an even greater challenge. Where it used to be clear that people went into town to buy new jeans, for example, there is now a veritable ocean of products from all over the world waiting to be discovered. Regardless of whether it's online or "offline" shopping, the choice is limitless, and being sure to make the "right" choice seems almost impossible.

We make 20,000 decisions a day. This constant bombardment of decisions costs us humans an incredible amount of energy, which we only have limited access to. In Behavioral Economics, this state of affairs is called "energy depletion". You can think of it like a cell phone battery, where a little of the available energy is used up with every decision that we have to make. The more decisions you make, the faster the energy is used up, until you don't have any energy left at all.

No wonder that our brain has devised a protective mechanism precisely for this purpose, enabling it to manage its limited energy. The means of choice: If I have to make a decision anyway, let's do it as quickly and easily as possible (Simplify). Decision-making energy is one of the scarcest resources of our time. 

That's why Simplify isn't just a nice, pleasant side-effect that we'd like to treat ourselves to, but is increasingly becoming a survival necessity for your customers in today's networked and digitalized world.

Easy and quick, making the best possible decisions - and that's exactly what your customers are looking for and in this order, too. The potential that this holds for companies has until now hardly been tapped into.