StraightONE – the Agency for Customer Behaviour and Agile Research.
We don’t just deliver insights but expose goal-orientated and relevant solutions with Behavioral Economics, which positively influence customer behaviour.
MAKE IT MATTER –
Our work is only ever successfully completed when our contribution plays a decisive part in your business success. Something that we want to be measured on.
Utilise the potential of your customers’ irrational but predictable behaviour.
We analyse and predict customer behaviour and develop tangible strategies and tools so that you can achieve your desired customer behaviour.
Be successful with Innovation.
Be one step ahead of your competitors and design innovations which are geared towards human nature.
more
Prove your
Design Superiority.
Gestalten Sie ein smartes Behavior Design, dem Ihre Kunden nicht widerstehen können.
more
Have effective POS- und Pricing strategies.
Find the ideal pricing strategy for every situation with behavioural pricing. Optimise margins and profits.
more
Increase your customers
Loyalty.
Thrill your customers with a customer journey which they can identify with.
.
more
Agile Workroom.
Never have to wait for the research results again. Within hours have an answer to your research question: That’s the Agile Workroom.
12
Hours
to your result
150
Ideas
per day
2000
Feedback
comments per day
Our clients.
An extract of those who love working with us.
Make it Matter. Compact.
Download our latest company brochure.
Meet us.
bastian.verdel@straight.one
michaela.verdel@straight.one
steffen.engelhardt@straight.one
News.
- 9. August 2017
Our consciousness, just a hallucination?
An extremely interesting TED Talk from Anil Seth about how we understand the world around us and ourselves. “Beauty lies in the ...
- 3. July 2017
Customer Centricity in Five Steps
How you can implement a practiced customer focus in just five steps … and develop products and services which really strike a...
- 11. May 2017
The month of May brings with it a remake. Blauw is now StraightONE.
We’re taking the German motto “alles neu macht der Mai” all too literally! As of mid-May, Blauw Research GmbH is not just be...
- 20. April 2017
Human-tailored Success. Achieve more with the Behavioural Economics Principles.
Behavioural Economics – or why it makes more sense to design products which conform to human nature. People are extraordinary be...
- 15. April 2017
Paradox of Choice or “Back in the days, when things were worse, everything was better.”
Back in the days everything was better. Who hasn’t heard that sentence being said? But if you look at things more closely, then ...
Have we intrigued you?
Then drop us a line.
We’ll get back to you as soon as we can.
