The currency for successful digitalization is TRUST

The currency for successful digitalization is TRUST

A fundamental component for the success and failure of new products and services is trust. The Trust Bias plays a key role in what we decide on as customers, especially in insecure and unknown situations. 

Especially here, well established companies have hoped for a reputed advance. Ultimately, they’re really familiar with their customers and are a safe alternative.   For example, who wants to trust their savings to a young and inexperienced banking start-up, instead of a large, familiar bank? The majority of the big players didn’t think this would be an issue either. 

Unfortunately, it didn’t work out like that. Customers trust – apparently without any reason – unknown brands and new players, not less but maybe even more than well-known brands and companies. 

How can customers throw caution to the wind and confide the most intimate and important things to completely unknown people? And how did it happen that the large companies lost their customers' trust - or at least the lead in trust?

Rachel Botman clearly shows in the following video how it’s come about, and why trust is the central currency in the New Economy...

Noch keine Kommentare vorhanden

Was denkst du?

Favorite articles

Nutzen Sie unser Erfolgsrezept für mehr Kundenfokus!
Wir mögen keinen Spam und geben daher keine Informationen an Dritte weiter. Sie können sich auch jederzeit aus der Liste wieder abmelden. Mit drücken des Buttons Jetzt herunterladen, erteilen sie uns die Einverständnis zum Zusenden des Whitepapers und zum Eintragen in unseren Newsletterverteiler. Hier finden Sie weiter Infos zum Datenschutz


StraightONE GmbH
Fürther Straße 54
90429 Nürnberg

(0049) 911 2177 380

Free Mini Course

Register now for the free online mini- course: Behavioral Economics Effects
 (in German)
We don't like spam and don't give any information to third parties. By clicking on the 'Register now' button, you give us permission to send you the 12 effects on a weekly basis and to add you to our newsletter mailing list. You can unsubscribe from our mailing list at any time. Find more information about our data protection policy in the link at the bottom of the page.