In the Effects Database, we have compiled and explained all the behavioral patterns relevant to marketing.

With this resource, you can easily analyze the observed customer behavior and uncover their decision-making processes and underlying needs.

Because only when you understand the drivers behind your customers' behavior, you know where to focus and what specific changes to make in order to stimulate the desired customer behavior.

In this database, you can see the power of Behavioral Economics in action. Based on our experience, we know that practical examples are most helpful for implementation. That's why we have collected and continuously add real-world implementation examples to this database.

With this resource, you not only gain a better understanding of what a successful nudge could look like in your case, but we also explain the principle behind the applied nudge, why it works, and which need it satisfies for the customer.

By having access to successful and inspiring examples, you can more easily find effective solutions during the implementation phase.

Passend zu der Datenbank mit Nudging Beispielen erhalten Sie hier noch grundlegende erfolgreiche Nudging Prinzipien. 

Mit den Nudging Prinzipien können Sie ausgehend von Ihrem Business Ziel, für Ihren Anwendungsfall passende Nudges entwickelt, die Ihr Business Ziel positiv stimulieren.

Gepaart mit den Nudging Beispielen halten Sie alles in der Hand um für Ihren Anwendungsfall die bestmögliche Umsetzungslösung zu entwickeln.