OUTSIDE IN - INSTEAD OF - INSIDE OUT - or -
Better research with the customer than about the customer.
This means conducting research throughout the entire development process. On the path to a successful (re)launch, companies face several challenges. Starting from finding blank spots to iteratively refining the solution until it perfectly aligns with the needs.
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Behavioral economics allows us to predict the irrational decision-making behavior of individuals. This provides us with a foundation to develop pricing strategies that reflect both the interests of the company and the needs of the customers. It forms the basis for sustainable success.
CONTEXT & TARGET GROUP TRACKING
Keep track of developments in your market and among your target audience so that you can respond to changes early on.
BRAND & ADVERTISEMENT TRACKING
Keep a close eye on your brand and campaigns at all times. This allows you to respond to changes early on.
Insight Principles zeigen die Mechanismen oder Erkenntnisprinzipien auf, die Ihr Kunde nutzt zu entscheiden, was in der jeweiligen Situation zu tun ist.
Kennen Sie die Insight Principles ihrer Kunden, so verstehen Sie wie das Thema aus Sicht Ihrer Kunden funktioniert und ob sie schon alle Möglichkeiten, die sich dadurch für Sie bieten nutzen.
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