OUTSIDE IN - INSTEAD OF - INSIDE OUT - or -

Better develop with the customer than for the customer.

This means conducting research throughout the entire development process. On the path to a successful (re)launch, companies must overcome several hurdles. Starting from identifying blank spots to iteratively refining the solution until it perfectly meets the needs.

Behavioral Economics makes the irrational decision-making behavior of people predictable. This provides us with a foundation to develop pricing strategies that reflect both the interests of the company and the needs of the customers. It lays the groundwork for sustainable success.

Discovery Phase

Explore the world of your customers and identify new product and innovation potential.

What problems does your customer regularly face in the desired context? What problems exist? Which ones are still unsolved? Which problems have been inadequately or poorly addressed so far?

Problem Fit Phase

Prioritizing the problems identified during the discovery phase.

Which of the identified problems offers the greatest potential? Which one is the most impactful? Which one occurs most frequently? Which one has the most significant impact? Make a decision on which problem to develop a solution product for.

Solution Fit Phase

Finding the best solution for the most impactful problem.

Which solution concepts should be pursued further? What is the potential of the most promising concepts? What is the optimal design of the product? Which concept is the most impactful and should be rolled out as a product?

CONTEXT & TARGETGROUP TRACKING

Keep track of developments in your market and among your target audience so that you can respond to changes early on.