OUTSIDE IN - INSTEAD OF - INSIDE OUT
or Developing with the Customer, not just for the Customer.
Meaning: Research throughout the entire development process. Having an attractive product for a significant problem is only half the battle. The best product is worthless if your customer doesn't learn about it or simply overlooks your communication.
With behavioral economics, the irrational decision-making behavior of individuals becomes predictable. This provides us with a foundation to develop sales and communication strategies that reflect both the interests of the company and the needs of the customers. It lays the groundwork for sustainable success.
Market Fit Phase
Create the best value proposition for your customers.
Which components of the product are particularly attractive? Which features should be highlighted? What is the ideal price point for the product?
Story Fit Phase
Develop the optimal story for your campaigns.
Which story creates the highest attention? Which communication ideas perform the best?
Conversion Fit Phase
Convince as many customers as possible - optimize conversions.
How can the number of drop-offs be minimized? What is the optimal user flow for your communication and sales campaign? Where do dropouts occur? What measures can be taken to prevent them?
BRAND & ADVERTISEMENT TRACKING
Keep a close eye on the performance of your brand and campaigns so that you can react to changes early on.