Would you like to develop a new product that strikes a chord with people, and rewards hard work with market success? Are you reinventing your business model to fit a digital context? Then we should talk about how we can help you - as experts in human behavior - to continually strike a chord.
Continually more successful: Innovation with Human Touch
The driving force for innovation in many companies is technical development, in others it's service trends. And there’s nothing to be dismissed here. On the contrary, enthusiasm and passion are the basic prerequisites for innovation. However, innovation is of no use to a company, if the customer doesn’t buy the product in the end.
That’s why we support you in taking on the customer perspective - by using everything that science provides us with about human needs and decision phenomena to ensure the link is made between innovation and human benefit.
Our focus is on this:
How do you recognize customer needs?
Both types of innovation require a fundamental understanding of what makes customers tick to find out what they actually want or need from my product.
Is it possible to recognize validly and accurately what customers want? Behavioral economics helps us here too. We start with what’s important to customers in their (product) decision and how they proceed, to map out the success criteria in their decision. By knowing the customer's attitude, what he actually does and why, we can draw conclusions from the behavior patterns shown, and future products and services can be designed with the customer in mind, and there’s a higher probability that the customer decides in favor of the said product.