You can only achieve growth if people do things differently in the future than they’ve done until now.
Only when the people’s buying behavior changes in your favor – namely when more people buy your product – will you be able to market / sell more. That's why, when it comes to identifying growth opportunities, we start examining people's purchasing decision behavior.
Do you know the decision-making behavior of your customers?
Success factor: Decision behavior. There are now many scientifically proven findings about people's decision-making behavior - as well as methods for identifying the relevant decision drivers in the respective context.
That's why we scan the entire purchase decision process - including the path to purchase - and identify where you can most effectively target and induce an increase in sales. But people are not all the same. And it’s no different when it comes to decision-making behavior. Some are, depending on the context, more loss averse and don’t want to make the wrong decision, and others are more driven by a certain ambition to get the best deal.
Only by addressing the WHO and HOW can you create success.
Would you like to advance your company? Do you want to successfully launch a new product on the market to help an existing product to grow more or expand sales potential in your existing product portfolio? Then let’s chat about how we can identify your sales potential and develop tangible strategies and tactics to increase your sales.
How do you recognize customer needs?
Is it possible to recognize validly and accurately what customers want? Behavioral economics helps us here too. We start with what’s important to customers in their (product) decision and how they proceed, to map out the success criteria in their decision. By knowing the customer's attitude, what he actually does and why, we can draw conclusions from the behavior patterns shown, and future products and services can be designed with the customer in mind, and there’s a higher probability that the customer decides in favor of the said product.