Our customers have recognised that the greatest lever for sustainable success lies in the focus on the customer. Therefore, it is important for them to really understand their customers and find out what they really want.
At StraightONE, we understand what makes your customers tick and what needs lie behind their behavior, but understanding alone is not enough for us because we know what shortcuts and behavioral patterns the customer uses to satisfy their needs. With the help of scientific methods and findings from Behavioral Economics, we know exactly what you as a company need to do to build products and services that your customers really want.
At StraightONE, we don't simply provide our clients with customer information. We show companies what their customers really need and want. In doing so, we are essentially guided by the actual behavior of your customers - and not just by attitudes and opinions. After all, the decisive factor is what your customers actually do in the end, not what they would like to do.
But above all, we show what the company needs to do in concrete terms to create real added value for your customers. Because in the end we all - companies/customers and we at Straight.one - have the same goal:
We want to develop products that give your users the best possible benefit and inspire them.