WHAT IS DESIGN THINKING?

Design Thinking is a customer-centric innovation approach which is split up into multiple phases / sprints. The current, mostly digital, challenges can be structurally resolved with Design Thinking.

The fundamental components of design thinking are

  • the interdisciplinary team who are to solve the challenges
  • the design thinking process which provides the necessary structure
  • the space, which should promote creativity

The objective of the Design Thinking approach is to develop products and services which offer the customers / end-users an advantage, and take into consideration their needs and wishes, too.

Design Thinking calls for a constant exchange with the customers, including them in the process through observation, surveying and co-creation.

A complete cycle usually only takes 6-12 weeks and encompasses six phases (sprints):

  • Understanding of the current situation and the topic is narrowed down
  • Observationof the users and empathy-building
  • Learnings are compiled and the topic is once again narrowed down
  • Ideas are developed and focussed
  • Based on the ideas prototypes are developed, which serve the interaction with the customers
  • The prototypes are tested with the respective target groups in multiple iterations and optimised

WHY DESIGN THINKING?

The world in which we live turns faster and faster. Because of digitalisation, processes and business models change at a frantic speed. Companies want and need to innovate just as quickly.

Design Thinking is an approach for solving these challenges and for quickening up the organisation.

  • The process is open-ended and promotes other views on current service and business models
  • Due to the independent work in interdisciplinary teams there’s a quick learning curve
  • The quick realization of the ideas into prototypes allows many of the ideas to be reality checked and adapted

WHAT IS OUR ROLE IN THE DESIGN THINKING PROCESS?

Our goal is to integrate the customers with all their wishes, objectives and apparent illogical behaviour into this process.

In an interdisciplinary Design Thinking team we can gladly take on the roles of…:

  • Researcher – by selecting the most appropriate methods in the individual phases
  • People Decoder – with our Behavioural Economics knowledge
  • Moderator – of the processes and the customer workshops
  • (or Mrs.) Make it Possible – by providing the right target group and a whole research framework