/ agile Workroom

Customer focus also goes agile.

The Challenge

Agile teams need solid insights into future customer behavior regarding key points of the innovation and marketing process. This requires qualitative insights into the needs and motivations of the target group as well as valid quantitative data on the potential of new ideas and concepts.

But classical research is often time-consuming and does not fit the right time and financial framework for an agile team.

Your target

You want to gain quick and easy insights into future customer behavior. That's exactly what we offer: in our Agile Workroom you can quickly and easily gain valid insights for your innovation and marketing teams.

The strong 3:A



In the Agile Framework we bundle all measures into a holistic research and iterative development concept. Based on the Lean Startup principle, you know at each stage of the development process which tool to use to obtain the decisive information for the respective phase. For the entire process - from the initial idea to the finished solution.


Then contact us - we will be happy to advise you. 

Reach out


We combine the advantages of research and automation with our behavioural economics expertise. We call them Agile Boxes because we want the customer focus to be as simple as buying a packaged product in a store. 

All you have to do is: briefly describe your business case and the most pressing issues, and from there we'll take care of the rest. In the end, you will get the answer to your questions and a concrete recommendation for action. In other words, you will receive clear advice on how best to implement customer behaviour in your company. For product and marketing innovations

 and a successful go-to-market approach.

Would you like to learn more? Then download the brochure or give us a call - we will be happy to advise you.



The Real Live Ad Impact Test is the ultimate reality check for your campaign.

Because you test your digital ads in the real advertising environment - without consequences.


The Real Live Ad Impact Test enables you - by pre-testing advertising media in the real environment - to select the most promising advertising campaign and to use your advertising and media spendings profitably and therefore efficiently.

Using Programmatic Ad Technology, we target your ads in the real advertising environment only to test participants, without them knowing that the playout is part of the test.

5 Benefits:

1. forecast and optimize your media spending.

2. unerring ads - by testing and optimizing in the real advertising environment.

3. fast results within hours.

4. valid and reliable results without wastage.

5. simple, fast and inexpensive.

Do you want to know more? Then download the brochure or give us a call - we will be happy to advise you.



StraightONE GmbH
Fürther Straße 54
90429 Nürnberg

(0049) 911 2177 380


Gratis Minikurs

Register now for the free online mini course: Behavioral Economics Effects
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