Our customers have recognised that the greatest lever for sustainable success lies in the focus on the customer. And it's important for them to really understand their customers, and find out what they really want.
At StraightONE, we understand what makes your customers tick and what needs lie in their behavior. But understanding alone is not enough for us, we know what shortcuts and behavioral patterns customers use to satisfy their needs. With the help of scientific methods and findings from the Behavioral Economics discipline, we know exactly what you as a company need to do to build products and services that your customers really want.
At StraightONE, we don't simply provide our clients with customer information. We show companies what their customers really need and want. In doing so, we are essentially guided by your customers' actual behavior - and not just by attitudes and opinions. After all, the decisive factor is what your customers actually do, and not what they'd like to do.
But above all, we show companies what they need to do in tangible terms to create real added value to the customers. Ultimately, we all - companies and us at StraightONE - have the same goal:
We want to develop inspiring products that offer your users the best possible benefit.